Craig is the General Manager Marketing of Bicycle Victoria where he leads a team of 30 people responsible for membership, customer service, marketing, publications, bike parking, sponsorship and behaviour change programs (Ride2School and Ride to Work).
He was the General Manager Commercial Operations of the Carlton Football Club in the Australian Football League and the Brisbane Boncos of the National Rugby League. He was a practicing lawyer for 9 years specialising in intellectual property, litigation and media.
Craig is a board member of Sponsorship Australasia, the author of Structuring Effective Sponsorships and the creator of the Sponsorship Solutions Top 40.
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