Mr Craig Richards

Senior Fellow (The Melbourne Law Masters)
Chief Operating Officer, Bicycle Victoria

Craig is the Chief Operating Officer of Bicycle Victoria where he leads a team of 70 people responsible for membership, marketing, publications, corporate relationships, behaviour change, facilities development, events and finance.

He was the General Manager Commercial Operations of the Carlton Football Club in the Australian Football League and the Brisbane Boncos of the National Rugby League. He was a practicing lawyer for 9 years specialising in intellectual property, litigation and media.

Craig is a former board member of Sponsorship Australasia and the author of Structuring Effective Sponsorships, Write Right: Business Documents Made Easy and the Sponsorship Solutions Top 40.


Current Research Interests

Sports Marketing Law


Craig Richards

Phone:
+61 3 8636 8827
 
Email:
Craig Richards